Freight Technologies Bets $20M on TRUMP Token to Influence U.S.-Mexico Trade

In a bold and unconventional move, Freight Technologies Inc. (NASDAQ: FRGT), a Houston-based logistics firm specializing in U.S.-Mexico cross-border trade, has announced plans to invest up to $20 million in the Official Trump Token (TRUMP) to build out its crypto treasury. The company secured funding through a convertible note facility with an institutional investor, with an initial $1 million tranche already committed.

CEO Javier Selgas framed the investment as a strategic initiative to advocate for “fair, balanced, and free trade” between the United States and Mexico. This move aligns with the company’s broader push to modernize cross-border logistics through digital assets and reflects its support for policies that promote productive commerce between the two nations.

This decision follows Freight Technologies’ earlier investment in AI-linked FET tokens, currently valued at $8 million, which support AI tools used across its logistics platforms. The company’s shares experienced significant volatility following the announcement, jumping over 111% before plunging 21.6% in after-hours trading.

The TRUMP token itself has been subject to controversy and volatility. Launched ahead of President Donald Trump’s 2025 inauguration, the token’s value has fluctuated dramatically, influenced by political events and announcements. Critics have raised concerns about the token’s centralization, with over 80% of its supply controlled by Trump-affiliated entities, and potential conflicts of interest.

Freight Technologies’ investment in the TRUMP token represents a high-risk, high-reward strategy that intertwines corporate finance with political advocacy. As the company positions itself at the intersection of logistics, technology, and geopolitics, stakeholders will be watching closely to see how this gamble plays out in the volatile world of cryptocurrency and international trade.