Ljubljana Emerges as the World’s Leading Crypto-Friendly City

Ljubljana, the capital of Slovenia, has been recognized as the most crypto-friendly city globally, surpassing renowned financial hubs like Hong Kong and Zurich. This accolade comes from the 2025 Crypto Report by migration consultancy Multipolitan, which assessed 20 cities based on factors such as regulatory frameworks, tax environments, lifestyle quality, and digital infrastructure .

A significant contributor to Ljubljana’s top ranking is its extensive adoption of cryptocurrency payments. The city boasts over 137 businesses and 584 locations accepting digital currencies for various services, including dining, retail, and transportation . This widespread acceptance is facilitated by the GoCrypto network, developed by Slovenian company Eligma, which has integrated crypto payment solutions across multiple sectors .

Central to Ljubljana’s crypto ecosystem is BTC City, the nation’s largest shopping complex. Despite its name predating Bitcoin, BTC City has embraced digital currencies, transforming into a hub where numerous retailers accept crypto payments. The complex also hosts crypto ATMs and has been a testing ground for blockchain-based payment systems, further solidifying its role in promoting cryptocurrency adoption .

Slovenia’s progressive stance on cryptocurrency is further evidenced by its regulatory environment. As a member of the European Union, the country adheres to the Markets in Crypto-Assets Regulation (MiCA), providing a clear and favorable framework for digital asset operations . Additionally, the presence of organizations like Blockchain Alliance Europe in Ljubljana underscores the city’s commitment to fostering blockchain innovation.

Beyond infrastructure and regulation, Slovenia’s population demonstrates significant engagement with cryptocurrencies. The average Slovenian crypto holder possesses approximately $240,500 in digital assets, ranking the country highest in crypto wealth concentration globally, ahead of nations like Cyprus and Hong Kong .

Ljubljana’s blend of technological advancement, supportive regulation, and active community participation positions it as a global leader in cryptocurrency integration, offering a model for other cities aiming to embrace the digital economy.