Sweden’s H100 Group Soars 30% After Raising $10M to Back Bitcoin Treasury Strategy

Swedish health and longevity company H100 Group saw its stock price soar by another 30% this week following the successful closure of a $10.5 million (approximately 110 million SEK) fundraising round. The new capital is earmarked specifically to support the company’s ambitious Bitcoin treasury initiative—a strategy that has dramatically reshaped investor sentiment around the firm. Since announcing its pivot toward Bitcoin in late May, H100 shares have surged nearly 400%, marking one of the most dramatic runs for a European-listed microcap in recent memory.

The fresh capital was raised through a mix of newly issued shares and zero-interest convertible loans. Roughly SEK 69.65 million came from equity issuance, while SEK 31.35 million was contributed via convertible debt instruments with a five-year term. Importantly, these loans carry no interest, giving H100 favorable terms to execute its strategy without incurring additional financial strain. The company also confirmed that the funds are not being held in fiat or reinvested into operations—instead, they will be directly used to acquire and hold Bitcoin on H100’s balance sheet.

H100 attracted a notable roster of crypto-savvy backers in this latest round. Participants included Adam Back, CEO of Bitcoin infrastructure firm Blockstream and a well-known Bitcoin maximalist. Other investors included UTXO Management, a digital asset fund, and several Nordic family offices with growing exposure to crypto markets. Their involvement not only brings financial support but also credibility to H100’s pivot at a time when institutional interest in Bitcoin is expanding globally.

Sander Andersen, CEO of H100, stated that this raise is just the beginning. The company plans to conduct additional funding rounds as it scales its Bitcoin accumulation strategy. Andersen emphasized that H100’s approach is modeled after U.S.-based Strategy (formerly MicroStrategy), whose chairman Michael Saylor helped pioneer corporate Bitcoin treasury management as a balance sheet alternative. The firm’s decision also comes amid growing institutional adoption of Bitcoin in Europe, where traditional financial systems are gradually warming up to digital asset exposure.

While investors have rewarded the bold pivot, some market watchers urge caution. Bitcoin’s inherent volatility introduces risks to H100’s valuation, especially given the firm’s relatively small market cap. Moreover, the use of convertible debt could dilute existing shareholders if future stock prices do not remain elevated. Still, analysts argue that H100’s transparency about its intentions, combined with the favorable structure of the offering, makes this one of the more calculated crypto-adjacent moves by a European company.

The case of H100 reflects a broader trend of smaller publicly traded companies aligning with Bitcoin as a hedge, treasury asset, and branding tool. As larger firms continue to test the waters through ETFs and custodial services, smaller players like H100 are taking a more direct route—adding BTC to the balance sheet and riding the wave of digital asset momentum.