Tether Seeks Influence at Juventus After Acquiring Over 10% Stake

Tether, the issuer of the USDT stablecoin, has acquired a significant position in Italian football powerhouse Juventus, owning more than 10% of the club’s shares—making it Juventus’ second-largest stakeholder after Exor’s Agnelli family. The move follows Tether’s earlier investment that first crossed the 8% threshold in February before surpassing the 10% mark in April.

In May, Tether formally requested a seat on Juventus’ board and expressed interest in participating in the club’s capital increase, submitting written proposals to discuss the potential terms. Though those initial efforts were not immediately acted upon, Tether has confirmed that a new meeting date is being arranged to engage key stakeholders and explore a deeper governance role.

Tether’s leadership, including CEO Paolo Ardoino, has framed the stake as a strategic partnership rather than a purely financial play. They emphasize a desire to support Juventus’ resurgence by investing in squad development, improving financial stability, and integrating technology to modernize fan engagement—especially across emerging markets. Indeed, Ardoino’s earlier comments to Reuters signalled Tether’s willingness to collaborate on technological initiatives and support the club’s digital ambitions .

The club, however, has not yet formally responded to Tether’s request for governance participation. Juventus is scheduled to review governance matters after the upcoming FIFA Club World Cup, as both parties coordinate timing and agendas for the potential board integration. Despite this delay, the development highlights an emerging trend: crypto-native companies pursuing not just financial exposure, but active roles in established institutions.