Trump Media Discloses $2B Bitcoin Treasury Strategy

Trump Media & Technology Group (DJT), the company behind Truth Social, announced on July 21 that it has amassed approximately $2 billion worth of Bitcoin. CEO Devin Nunes confirmed that these holdings represent about two-thirds of the company’s $3 billion in liquid assets. In addition, DJT has reserved another $300 million for Bitcoin-related options and securities, with plans to convert those into spot BTC when market conditions are favorable.

This move reflects a broader strategic effort. In May, DJT initiated a $2.5 billion capital raise—secured by approximately 50 institutional investors—with the express aim of building a Bitcoin treasury. The company also announced earlier this year that it would launch crypto-focused products, including a “Crypto Blue Chip ETF” and the Truth.Fi fintech platform designed to linked its media ecosystem with digital asset offerings.

Nunes stated the Bitcoin reserves are intended to serve multiple purposes: ensuring financial independence, shielding the company from bank discrimination, and creating synergy around the utility token it plans to introduce within Truth Social’s ecosystem. His comments echo the treasury strategy pioneered by MicroStrategy, whose founder’s advocacy for Bitcoin inspired similar corporate holdings.

Following the announcement, DJT’s stock rose between 4% and 6% in intraday trading, reflecting investor enthusiasm. The development also coincides with renewed pro-crypto momentum in U.S. policy circles. Recent federal actions—including the signing of the GENIUS Act regulating stablecoins and favorable moves from lawmakers—have warmed capital markets to institutional cryptocurrency adoption. Trump Media now joins a growing list of public companies leveraging crypto treasuries as part of long-term financial planning.