Fidelity Investments, with over 70 years experience in providing financial investment services is a brand name amongst institutional customers. The firm is the fourth largest asset manager with assets worth $7.2 trillion. Now, after years of due diligence research, the firm is all set to expand its services and wealth of knowledge to cryptocurrencies.
This news, development and business plan puts the firm well ahead of its Wall Street peers. Under the banner name ‘Fidelity Digital Assets’, the firm hopes to bring investors and customers alike at ease with purchase of cryptocurrency digital assets.
Abigail Johnson, Fidelity Chief Executive Officer:
“Our goal is to make digitally native assets, such as Bitcoin, more accessible to investors. We built a lot of the capabilities underlying this platform months and years ago. It’s not something where we woke up at the top of the year and said, ‘Let’s build this thing out.’”
Coupled with bullish crypto news around the world like South Korea on the way to unban and regulate ICOs, numerous stablecoin projects launched and under development to help counter crypto volatility, and most importantly institutional players and even Ivy league universities investing into cryptocurrencies, Fidelity’s planned foray into cryptos couldn’t be timed better. Stay tuned and don’t miss the future, The Future is Now!
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