Crypto exchange Coinbase has entered into a multi-year partnership with the National Basketball Association and Women’s National Basketball Association to serve as their exclusive digital asset sponsor, according to a recent announcement by the company.
The exchange’s logo and branding will appear during televised games for the aforementioned leagues. It will be the league’s first digital asset platform partnership. Coinbase will also be a partner of the NBA 2k League, NBA G League, and USA Basketball.
Kate Rouch, the chief marketing officer of Coinbase mentioned,
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner.”
“As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
Nowadays, digital asset sport partnerships are becoming more frequent. FTX exchange, led by Sam Bankman Fried, is a sponsor for Major League Baseball and owns the naming rights to the Miami Heat basketball team’s stadium.
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